Archive for the ‘Gaming’ category

Bungie and Activision working together?

May 5th, 2010

Two massive gaming powerhouse companies, Bungie and Activision, have decided to sign a 10 year agreement to begin making games together. Some people may get the idea that Activision is taking over the Halo franchise from Bungie, but this is NOT true according to Harold Ryan, President of Bungie.

“We chose to partner with Activision on our next IP (intellectual property) because of their global reach, multi-platform experience and marketing expertise,” said Ryan. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property.

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World of Warcraft as an Entrepreneur Incubator?

April 23rd, 2010

Interested in developing and refining your entrepreneurial skills?  John Seely Brown, the former director of Xerox PARC (Palo Alto Research Center) say there are none as unique as World of Warcraft. In the entrepreneur thought leader lecture given at Stanford University last week (video below), Brown goes on to praises the massively multiplayer online game (MMOG), saying it’s a great way to learn crowdsourcing, how to work with groups and fosters an environment where performance is both measured and critiqued.

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Foursquare for Business

April 22nd, 2010

Foursquare has just expanded its offering for businesses enabling them to easily offer promotions and view detailed analytics of the patron traffic.  The location-based social network that has taken the web by storm has launched a do-it-yourself tool for businesses to claim their venue and leverage their new business dashboard.

Now all unclaimed venue has a link asking, “Are you the manger of this business?”  The link takes you to a page prompting business owners to claim their Foursquare venue and manage their account in three simple steps.

Businesses that claim their venues on Foursquare get a dashboard with realtime stats on number of check-ins, times of day people check in, most recent visitors, and most frequent visitors – along with additional analytics and more to come.  You can also manage your offers and badges people get when they check in at your venue.

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EA backs Tiger with new online game

April 6th, 2010

Electronic Arts announced today the launch of its Tiger Woods PGA Tour Online as Woods sets out to make his return during this week’s Masters.  While many of his sponsors are running for the hills, EA executive Peter Moore defends their decision to continue backing Woods in the below CNBC interview from earlier today.

Moore, president of EA Sports, said the company stood by Woods as sponsors such as Gatorade and Accenture dumped him because it had a “deeper relationship” with Woods, who is a gamer. Woods’ name and image has been on the cover of EA’s PGA Tour golf games for 12 years as reported by VentureWire.

“He’s in the game itself,” Moore said. “He’s not an arms-length endorser. He is the world’s greatest golfer until someone proves otherwise.”

Can’t wait to see his return at this Masters. Highest rated golf tournament in TV history?

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Halo: Reach preview from G4TV

April 6th, 2010

Hot off the Internet (ok, more like a week or so ago), our friends at G4TV Attack of the Show preview the much anticipated Halo: Reach.  Check it out here:

Will this new Halo release rival previous?  A special shout out to Patrick Klepek  :)

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Foursquare goes primetime

February 1st, 2010

Foursquare announced today a new partnership with Bravo TV which will integrate a number of Bravo TV shows with the site.  The partnership is designed to engage viewers after they turn their TV’s off in leveraging Foursquare’s rapidly expanding location-based gaming presence.  Foursquare will begin integrating various show personalities and their city tips, as well as a Bravo badges, into the game experience.

This new deal will include the introduction of a number of new Bravo-themed badges to Foursquare will also turn some of Bravo’s top personalities behind its hit reality TV shows like The Millionaire Matchmaker, Top Chef, The Real Housewives, Top Chef Masters and Shear Genius into content creators.  These personalities will share their tips and to-do’s with users effectively adding a plethora of new city-specific content to venture.

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New social gaming player, Good Game Productions launches

December 3rd, 2009

goodgamelogoSan Diego, CA-based Good Game Productions just announced their launch to build a new generation of games for Facebook and iPhone platforms.  Founded by gaming industry veteran Grantley Day, the company plans to focus their on MMO (massively multiplayer online) games for the two social media platforms.

Good Game Productions say they plan on using virtual goods model of social gaming that has shown so successful for companies like Zynga and Playfish.  Players will be able to get up and running and playing for free but will be able to accelerate their characters development by buying items – think Farmville’s market for new farming items.  Here is a brief demo the company has posted on its YouTube channel:

MMO games have been quite big in the PC gaming world for sometime but have had difficulty making a successful transition to social networks.  Looking to break that trend, Day and his small team – two full-time and four part-time employees – have embarked on a rather challenging journey.

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The latest from Zynga, 100 million users and $1 billion valuation

November 23rd, 2009

zyngalogoSocial gaming is clearly becoming the story of 2009.  It seems that users everywhere are flocking to social games on Facebook and MySpace to burn countless hours of gameplay.  Social gaming is big business, and the leader of this emerging industry so far is Zynga – publishers of Farmville, Mafia Wars and Fishville.  Today, Zynga announced it has surpassed its 100 millionth member and is rumored to be valued over $1 billion.  Not bad for the 2 year old gaming startup.

The San Francisco-based company has become the biggest developer on Facebook and the undisputed leader of the emerging social games market.  What’s even more remarkable is the speed of growth for the newest games.  For example Cafe World, launched in September, has grown to over 9 million daily active uses.  That means in a given day, 9 million users will log into the game. Fishville, launched earlier this month, already has 6 million daily active users.

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Foursquare aims for world domination – one pub at a time

November 19th, 2009

foursquare_logoOnly a few days after their announcement of a new API, Foursquare is at it again.  The location-based mobile application and game has announced 50 more cities to its highly addictive and rapidly growing service bringing the global total to over 100 different cities worldwide.  A little over a month ago, Foursquare announced 15 new cities to its service all of which were in North America.  The 50 new cities announced today definitely have a more global theme to the Foursquare service.

The list of the new cities are outlined below.  As you scan through the list, you quickly see the significant part of today’s announcement.  This time, the highly popular service includes cities from South America, Australia, Asia, Africa, Europe and the Middle East.  This rapid global expansion, super addictive gameplay and intensely dedicated user base has led some anoint Foursquare as 2010′s next Twitter (via Mashable).

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Zynga’s FarmVille, too big for Facebook, launches FarmVille.com

November 18th, 2009

zyngalogoZynga announced today that it’s flagship title, FarmVille, has grown up and will soon be leaving the Facebook nest.  Yes that’s right, FarmVille.com will soon be its own gaming portal.  The Facebook social game mega-hit with over 65 million monthly active users will soon have game play available on its own portal site.  The new FarmVille portal site is set to launch any day now and will probably be out before the weekend.

The new FarmVille.com site will give users the option to use Facebook Connect bring their farms from Facebook to their own platform.  This is definitely breaking new ground for Zynga, one of the social gaming industry leaders.  Making the move off of Facebook and onto its own portal.  That being said, they aren’t quite going cold turkey and will still have FarmVille running live on Facebook as well – again using Facebook Connect to integrate the two sites.

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