Well that didn’t take long didn’t it? With the threat of new
real time search providers on the horizon, Google and Microsoft (separately of course) are now in talks with Twitter about licensing a full feed from Twitter that would be integrated into their two search engine results. Twitter would provide both players a rather large and ever growing stream of real time content sharing information for its over 54 million users.
While sources close to the deal a somewhat “tight-lipped”, there have been a number of potential structures implied including various revenue sharing proposals – given Twitter’s recent post-money valuation of $1 billion an acquisition seems unlikely at this point. Any deal that Twitter would do would most likely be nonexclusive to allow
the growing silicon valley giant to remain independent.
What does this mean for the real time search players high
lighted earlier on nextATOM? Too early to tell, but you could assume that both Google and Microsoft will be making plays for similar deals with Facebook and MySpace as well – in addition to other social network players. The real time search startups that are just aggregating streams are going to be feeling some serious pain when (not if) these deals get done. Hopefully they have more under their hood than that.
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