While Silicon Valley stalwarts like Google have been extensively leveraging Twitter as a social media outlet with over 500 accounts – Apple has stayed on the sidelines, until now. While earlier this year Apple added their first Twitter account – iTunesTrailers, whic
h they marketed on the Apple.com Trailers site and has over 1 million followers – they have been very slow to jump on the Twitter bandwagon. They’ve just added four more Twitter accounts, iTunesMusic, iTunesMovies, iTunesTV, and iTunesPodcasts.
All of these accounts are relatively new and currently have a small number of followers. That being said, this is a good move by the big Silicon Valley brand that has always tried to distinguished itself as something unique and different. This move isn’t just jumping on the social media bandwagon as other major players have like Google, Microsoft and Yahoo. This move and distribution medium should allow the iTunes platform to begin leveraging the power of user generated distribution and marketing.
Apple has also added a touch of social media to iTunes 9 recently, by including the ability to share items on both Facebook and Twitter for its users. It finally seems as if Apple is coming around – welcome to the party.
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