At tonight’s opening of the new animated feature called “Planet 51″, moviegoers will be treated to a 5-minute computer animated short. Not an uncommon preview to a feature film, but what is uncommon is how this short was created. The Mass Animation short called “Live Music” was created from a collaboration of 58,000 people from 101 countries on Facebook.
This new, groundbreaking short was the first result from an ambitious project called Mass Animation to collaboratively create animation on Facebook. The effort started in August 2008, when Mass Animation enabled animators from around the globe to join the creative process from anywhere by using Facebook as their communication and collaboration tool. They animated with tools and models provided by Mass Animation, submitted and view them through an application on Facebook and voted on the best animated shots. In the end, 51 animators’ shots were selected for inclusion in “Live Music.” Check out the “Live Music” trailer below.
Set in a musical instrument shop, the short “Live Music ” tells the story of Riff, a rock ‘n’ roll guitar, who falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams. Fun and interesting little storyline with excellent animation effects.
Take a look at the behind-the-scenes clip of its production by checking out the Mass Animation Facebook Page and watching the video below.
This is truly a unique and groundbreaking feat which should inspire new forms of creative collaboration on Facebook.
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