Cool, edgy, unique, hip and stylish are all descriptions you really don’t associate with AOL. There was a point in time the stale internet player was considered a leader in the space. But those days are far behind us, or are they?
In preparation for their spin off from Time Warner on December 10 AOL is going through a rebranding which includes changing the AOL logo to a cooler, lowercase Aol., with a period. According to their press release, the new Aol. brand represents a commitment to stimulating content, openness and inclusion. Clearly the new Aol. is looking to appeal to a new, young, hip social media driven customer base with the new campaign.
How far is Aol. going to with this new image? To show you what they are all about, they have released a video with a sneak peak of their new brand advertising campaign (see below).
